JJ Yeley News

Kristen Yeley, J.J.'s wife, wins ‘Better Half Dash' at Charlotte

Jerry Bonkowski Oct 9, 2014, 9:39 PM EDT

CONCORD, N.C. — Kristen Yeley, wife of NASCAR driver J.J. Yeley, kept the pedal to the metal to win the fourth annual Better Half Dash Thursday afternoon at Charlotte Motor Speedway.

"It feels pretty good," Kristen Yeley said after celebrating in victory lane. "I've been doing this for four years, so it is really special (to win).

"The foundation I am racing for (Yantz's Son Is Back Foundation) is really close to my heart. My dear friend lost a child this past May and my girlfriend started the foundation to raise awareness for organ donation for children."

Nearly $70,000 was raised for several charities, including Yantz's Son Is Back, Motor Racing Outreach and Speedway Children's Charities.

Heidi Stoddard, wife of NASCAR team owner and NASCAR America analyst Frank Stoddard, finished second, while Melanie Self of Motor Racing Outreach finished third.

"I made a promise to Sherry Pollex and (former NASCAR driver) Shawna Robinson that I would see them in victory circle," Self said. "This was for these ladies who are fighting cancer."

Ashton Bayne, wife of NASCAR driver Trevor Bayne, finished fourth, while Adriene Pattie, wife of crew chief Brian Pattie, was fifth.

The rest of the finishing order was Jenna Robinson (sixth), Jordan Fish (seventh), Karlee Hensley (eighth), Ashley Allgaier (ninth), Ashley Stremme 10th) and Amy Reimann (11th).

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Yeley Wins Wreck-Filled Better Half Dash

CONCORD, N.C. -- Third place isn't usually something that gets celebrated in racing. But when Melanie Self climbed out of her car after the "Better Half Dash" at Charlotte Motor Speedway, her third-place finish left her with tears of joy.

Racing a bright pink car and sponsored by "No More Cancer," Self explained she made a promise to former NASCAR driver Shawna Robinson and Sherry Pollex, girlfriend to current NASCAR Sprint Cup Series driver Martin Truex Jr. Both women are battling cancer and Self told them she'd make it to Victory Lane.

When the checkered flag fell, the top three drivers were ushered to the winner's circle at the speedway, and the promise was kept.

"I've cared for Shawna's children," Self said, a member of Motor Racing Outreach (MRO) for the last 14 years. "I cared for Sherry long before she was ever Martin Truex's girlfriend, she was just a daughter of a car owner. So they're my friends, and I wanted to do something special for them, and bring awareness."

It was the fourth year for the event, organized by MRO. The race included 11 drivers, many of whom are wives or girlfriends of drivers currently in NASCAR. Kristen Yeley, wife of Sprint Cup Series driver J.J., won this year's event and earned $10,000 for charity. Twenty-five hundred dollars of it went to Speedway Children's Charities, $2,500 to MRO, and $5,000 went to "Yantz's Son is Back Foundation," a group chosen by Yeley that advocates for organ donation.

"I've been waiting for this for four years," Yeley said. "I came very close last year. So this is pretty sweet."

The charity work started well before the green flag dropped. Each participant raised money prior to the event, with the highest-earner winning the opportunity to pick her starting spot for the race. Ashton Bayne, wife of Nationwide Series driver Trevor Bayne, edged out Amy Reimann, girlfriend of Dale Earnhardt Jr., for the top spot. In all, the group of 11 raised more than $70,000 for their various charities. That was more than double last year's total.

The event had plenty of interested spectators. Earnhardt Jr. watched Reimann from the ESPN Pit Studio along with Denny Hamlin. Their crew chiefs, Steve Letarte and Darian Grubb, joined drivers Regan Smith and Clint Bowyer in watching from pit road.

The race itself was cut short of the scheduled 25 laps due to multiple cautions. Reimann wrecked on the first lap, knocking herself out of the race. Not long after, Ashley Allgaier hit a bump and broke a tie rod, ending her race early.

"It's worse than getting in the car to go qualify," Ashley's husband, Justin, said about the nervous feeling he gets watching his wife race. "But it's such a cool event, and they raise such a great amount of money for great causes. You can’t get any better than that."

Complete results:

1) Kristen Yeley (wife of driver JJ Yeley)

2) Heidi Stoddard (wife of owner Frank Stoddard)

3) Melanie Self (Motor Racing Outreach community coordinator)

4) Ashton Bayne (wife of driver Trevor Bayne)

5) Adriene Pattie (wife of crew chief Brian Pattie)

6) Jenna Robinson (wife of tire changer Clay Robinson)

7) Jordan Fish (girlfriend of driver Denny Hamlin)

8) Karlee Hensley (girlfriend of driver Dakoda Armstrong)

9) Ashley Allgaier (wife of driver Justin Allgaier)

10) Ashley Deihl Stremme (wife of driver David Stremme)

11) Amy Reimann (girlfriend of Dale Earnhardt Jr.)

Original artical on NASCAR.com

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Kristen Yeley Clocks Fast Time In Better Half Dash Qualifying

Veteran Better Half Dash driver Kristen Yeley clocked the fastest time in Monday's qualifying session and will be among the favorites to win the fourth annual Better Half Dash when the ladies of NASCAR return to Charlotte Motor Speedway's frontstretch quarter-mile during Bojangles' Pole Night on Thursday. Yeley, wife of NASCAR driver J.J. Yeley, said she is happy with her qualifying effort, a 19.864 second lap, but also aware of how much different the racing will be under more crowded race conditions. "Three years of experience," she said. "I'm a lot more comfortable. I need to find my groove a little bit It takes me to find my groove, but when I do, I'm completely comfortable and I know my limits." Melanie Self, Heidi Stoddard, Ashton Bayne and Karlee Hensley rounded out the top five, while Ashley Deihl Stremme, Ashley Allgaier, Jenna Robinson, Adriene Pattie and Jordan Fish finished 6-10. Amy Reimann did not qualify.

Despite running the only sub 20-second lap, Yeley won't know until Thursday if she'll be sitting on the pole when the 25-lap charity race supporting Motor Racing Outreach and Speedway Children's Charities goes green. That honor will be determined by fan donations.

Fans can make a donation to keep Kristen on the pole at www.betterhalfdash.com. The driver with the most individual donations will have the option of choosing her starting spot. Yeley is racing for Yantz's Sun is Back Foundation, in honor of a close family member, Yantz Shirey, who lost his life earlier this year.

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LeafFilter™ to Sponsor the No. 32 Ford at Bank of America 500 NASCAR Race

CHARLOTTE, NC – LeafFilter™ is proud to announce its sponsorship of the No. 32 Ford Fusion stock car in NASCAR's Bank of America 500 Race at the Charlotte Motor Speedway on Saturday, October 11, 2014. This race marks the first time LeafFilter has been involved in the NASCAR Sprint Series.

"We are happy to announce our partnership with Go Green Racing and to sponsor the No. 32 car for the first time," mentions Matt Kaulig, president of LeafFilter™ North, Inc. "It is exciting for the entire LeafFilter team to finally be involved in the NASCAR community, and to be a part of the Sprint Cup Series."

Go Green Racing debuted in 2009 in NASCAR, competing in the Nationwide Series, before adding a part time team to compete in the Sprint Cup Series in 2012. In late 2013, Go Green and FAS Lane Racing entered a joint venture to manage the No. 32 Ford Fusion for the Sprint Cup Series in 2014.

"We're pleased to welcome LeafFilter to NASCAR as a sponsor of Go Green Racing. They're a passionate company that embodies many of the same principals of excellence and success that drive us at Go Green," states Owner of Go Green Racing, Archie St. Hilaire.

JJ Yeley is scheduled to drive the No. 32 Ford for Go FAS Racing at the Bank of America 500 Race. As son of the racecar driver "Cactus" Jack Yeley, JJ began his racing career at just 14 years old, winning and breaking track records along the way. LeafFilter™ is looking forward to sponsoring and watching Yeley compete on Saturday, October 11, at the Charlotte Motor Speedway in North Carolina.

The Bank of America 500 is one of NASCAR's most prestigious events. Held at the famed Charlotte Motor Speedway, the 500 mile race is NASCAR's only Saturday night race in the "Chase for the Sprint Cup." The race will be televised nationally on ABC at 7:30 PM EST.

About LeafFilter & LeafFilter North, Inc.

LeafFilter is the #1 rated gutter guard system by two leading consumer publications. LeafFilter's design features a surgical-grade, stainless steel micromesh gutter protection system. The openings within the stainless steel micromesh are specifically sized so that only water is channeled into the gutters. With 23 locations nationwide, LeafFilter™ North, Inc. has installed more than 19 million feet of gutter protection on homes throughout the United States. For more information about LeafFilter™ Gutter Guards, visit http://www.leaffilter.com/nascar or call (800) 290-6106.

 

YELEY FILLS IN FOR TRUEX, FINISHES 30TH IN MICHIGAN

JJ Yeley and the No. 83 Burger King / Dr Pepper Toyota Camry team finished 30th at Michigan International Speedway on Sunday afternoon.  Ryan Truex was scheduled to compete in the event, but a hard hit in the turn two wall during final practice sent Truex to a local hospital where he was diagnosed with a concussion.  The Sunoco Rookie contender was evaluated and released, but was not cleared to race.  Instead, the BK Racing team turned to NASCAR veteran JJ Yeley to drive the No. 83 Burger King / Dr Pepper Toyota Camry in Sunday's race. 

As a result of substituting the driver and pulling out a back up car, Yeley was forced to start the 400-mile race from the rear of the field.  He used the opening laps to feel out the racecar and work with his BK Racing team to determine what changes would need to be made during the opening round of pit stops.  With his car loose entering the turns and tight through the center, the Burger King / Dr Pepper team devised a plan of chassis and air pressure adjustments for their Toyota Camry during the opening round of pit stops. 

When a nine-car accident broke out in Turn 1 on lap 25, Yeley was collected as another competitor spun him from behind.  Luckily, the damage was very minor and the team was able to repair the damage in a series of pit stops.  By the time the checkered flag waved, Yeley was scored with a 30th-place finish.

"I'm very thankful for Ron Devine giving me the opportunity to jump in the No. 83 Burger King / Dr Pepper Toyota Camry this weekend," commented Yeley.  "Of course, I hate getting in the car because someone else is hurt, and I hope Ryan is back to feeling 100% very soon.  Without any practice time, we weren't really sure what to expect today.  However, the BK Racing team did a great job getting the backup car ready to go, and given the circumstances, I'm happy with our performance."

Truex will follow-up with his doctors in the Charlotte, N.C. area, where he will focus on getting approval to return to the driver's seat of the No. 83 Burger King / Dr Pepper Toyota Camry.  Prior to returning to competition, Truex will need to gain approval to race per the NASCAR rulebook.

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Yeley, JGL Racing Finish 5th At Road America

JJ Yeley, driver of the #28 JGL Dodge, finished 5th in the Nationwide Series Garden Denver 200 Fired Up By Johmsonville at Road America last weekend. JJ joined this team well after the start of this season. With no corporate sponsorship, this newly formed team has locked down some amazing finishes, the most recent last weekend. Add the fact that Yeley has limited road course experience and that they competed during a rain soaked race, just finishing the race would be quite a feat indeed, yet this team with maybe 7 or 8 crew members along with Crew Chief Steve Platenburg, prepared and maintained a race car for Yeley that 37 other driver/crew members were probably left (at the end) green eyed and astounded. I spoke with JJ to hear his take on the race, team performance and his incredible finish.

"I had a fantastic run for my first time at Road America. Going through practice and just trying to learn the race track, get re-acclimated to road course racing, being the first road course that we've participated in this year, we were pretty decent in some of the practices. I got more and more comfortable with the race car, the race track and trying to find where I was gaining and losing speed. I was a little bit disappointed in my qualifying effort but I was never able to get a clean, clear lap. There's a lot of different schedules that everyone has. We just rode around during first couple of laps, just trying to get clear, just to stay out of trouble not wanting to wreck or get taken out early in the race. There are some guys with road course experience and a lot of guys with very limited experience and as the race progressed we got comfortable with passing some cars. We were running around in the 15th and 16th positions, taking it easy and then the rain came."

"That really changed the entire event which was good for us and the JGL Racing team. That was the first time I ever raced in the rain. It was definitely a unique experience, trying to figure out where I needed to be on the race track, where the grip was, trying to see the cars and dodging the cars between the spray and the rain. The windshield wipers didn't really work, weren't really effective. Luckily the guys did some Rain-X to the windshield before the race started to give me some better vision. Having the rain was almost like a great equalizer. The teams that have the big horsepower were unable to get that power down to the race track. Using some of my Saturday night dirt track experience definitely prevailed and I got comfortable with the race track and how hard I could push it. Next thing we knew we were in the top 10 and then in the top 5 at the end. I thought on the last lap I really had an opportunity of getting in the top 3 but it just didn't work out for us on the last half a lap. Regardless it was a fantastic finish, the first top 5 for the team with very minimal damage which is sometimes difficult to get away with when you go to a road course."

"Steve Plantenburg and all the guys worked very hard. We had 2 cars up there. The team car actually had some issues in qualifying that required them to do extensive work. I think they cut down a tire, spun and there was something sticking out of the wall that grabbed the left rear tire that created a ton of damage. The guys really had to work hard to get that car back on the track. at hte end of the day those guys are working very hard. This was a great rebound for us. There were 2 or 3 races where we hadn't gotten the finishes we deserved. We've caught back up in points but at the end of the day you sit back and look at those 15 to 20 points we've given away of having a little nit of a failure at Dover and some bad circumstances that cost us positions under caution. We would be closer to the top 10 in points verses being in the 15th, 16th position."

I don't have a ton of road course experience and I had zero experience when I came to NASCAR but to me it really comes down to being consistent in your line and your shifting and taking care of your equipment. Sometimes it's easy to put down a fast lap but it's very difficult to put down a number of consistent fast laps. I don't always have that crazy lap that's going to put me on the top of the board but there's that fear that on the next lap you're going to wheel hop or slide off the track and do something that will create a mechanical failure. It's very easy to beat yourself and that gives your competition a leg up by doing so. That being said I just try to be consistent with my line and we were able to put pressure on some of the drivers and make them make the mistake first verses the other way around. Again it was a great top 5 finish and we're looking forward to this weekend's race in Kentucky. We're going down early for testing and that will give us the ability to try some things that we haven't been able to do at this point that will hopefully pick up our short track program and our mile and a half program on some of these rougher race tracks."

"This is the first time, other than Montreal, that I've had to in the rain. That was experience for us and now we have that under our belt so at Mid Ohio or Watkins Glen if we have rain issues we know some of the things we can do to make things better. The more I run with these guys the more comfortable I am with the more comfortable I am with making a call with the race car or talking it through with Steve. Those are the things that have made us really more successful now than earlier in the year. The chemistry is good which is a big, big help. Hopefully we can continue on this path and hopefully get a sponsor to really believe in us and see how truly good this program is and how they can get a return on their investment. With those additional funds we could make some big changes with the program to get a little ahead of the curve verses week to week like we are having to do right now."

"We've managed to do a great job and James has invested quite a bit in this program. We are continually doing better with 10 ten finishes and now a top 5. His goal is to be a successful owner and just wants to win races. Now if we can consistently run in the top ten we will put ourselves in the position to maybe sneak a win away from one of those big teams. I've got all the confidence in the world in my guys and between this weekend's race at Kentucky where I almost won my first race to Daytona the week after where anything can happen we're going to try to ride this momentum in to, hopefully victory lane."

Owner James Whitener has said he expects to win. The team wants that as much as James does. It's seems just a matter of time when you hear them speak. They know they can do it!

Somewhere in this great country there is a company that fits this team like a glove. Perhaps an established company in a certain geographical area has dreams of expanding to other parts of the country. NASCAR racing covers coast to coast. NASCAR fans number in the millions. With sponsorship like that this team and sponsor can roll into Victory Lann and right into millions of living rooms nation wide. And off season offers fantastic opportunities for driver appearances and fan "meets and greets". NASCAR fans are driver and sponsor loyal.

- See more at: http://www.catchfence.com/2014/nationwide/06/25/yeley-jgl-racing-finish-5th-road-america/#sthash.7fpPaNrP.dpuf

 

JGL Racing / JJ Yeley Finish 7th in the Nationwide Series at Talladega

Rarely are there great expectations, or successes, in newly formed race teams. Even some people with well known racing names face major difficulties in such a "start up" venture. The expense is astonishing therefore many simply don't make it without enough sponsorship to obtain and maintain the quality equipment and personnel needed to be competitive and profitable. And without "results" major media exposure fades to nothing, if it ever existed to begin with. It's all the nature of the beast, so to speak. Many of those teams are here one day and gone the next. We've all seen it happen time and time again, yet once in awhile an "underdog" causes a stir. The young guns this year definitely fall in that category! Most have a family name to help get them started, but results are necessary to continue and some are doing just that.

An underdog of a different sort, newly formed JGL Racing, is having more success than is common in a freshman year of NASCAR Nationwide competition. In December of last year James Whitener contacted Gregg Mixon about forming this team and they immediately began buying equipment, lining up key people and making plans to be race ready by Daytona 2014. Many people, in fact most people, said it couldn't happen, not enough time, but JGL made it happen! Daytona in less than 3 months? New Team? No sponsorship? What were they thinking? Yet with Mike Wallace behind the wheel of JGL's primary car, the #28 Dodge, he qualified 25th and finished 13th at Daytona. 27 cars would have liked this finish better than their own that day and regardless of Daytona's infamous attrition rate Mike and JGL Racing did what many said was the impossible! That was amazing and JGL Racing continues with that same determination.

JJ Yeley is now the primary driver of the #28 Dodge. He began with this team at the Las Vegas race and with equal determination and an amazing effort by all involved, he brought the #28 Dodge home in the 7th position at Talladega two weekends ago. I had to speak with him and I have to say I was very impressed. Judge for yourself.

"The first race I ran with JGL was in the #93 car at Las Vegas and everything went really well. I think we finished 21st. They had planned on bringing me back for a couple of races. In all the races I ran for them in the #93 car we ran extremely well. They had some discussions about making some changes and at that point decided to put me in their primary car. Since then it's been fantastic. I finished 7th at Talladega and we finished 14th at Darlington so for being involved with a very small, under funded new team, it has been a lot of fun for me. We're 16th in the points and if you look at the cars around us in the points you're looking at Roush cars and cars that have some kind of Cup affiliation, which again means a tremendous amount. Hopefully we can get some people to realize what a great opportunity being a part of JGL would be. A little bit of sponsorship would go a long way with these guys and would allow them to purchase some additional equipment and some things that we know would make the cars run better. At this point we don't even have the funds to do that.

"As a driver, and obviously I've been around a long time, I feel I'm a veteran but at the same time I don't put my self in that category as an older gentlemen. I've learned over the past 4 or 5 years, being with some smaller teams, how to get 100% out of the race car without putting myself in the position to tear up equipment. Obviously we don't have a lot of cars and tearing up race cars could mean we're not going to make it to the next track, so it's important that I understand that sometimes there's a difference in the risk factor of 14th versus 12th. Sometimes 14th is a safer chance so we can put the car back in the trailer, bring it to another race track and have another opportunity to race again. At the end of the day the difference between those 2 positions doesn't mean that much."

"James is a very excited owner and that makes this even more exciting for me. I think the shorter tracks are great for us because handling can be found with ingenuity and putting our heads together. Steve Platenberger is my crew chief and that guy works his tail off. We have seven guys at the shop who work their tails off, too, so it's kind of a throw back (to earlier times). Obviously we don't have the money that Penske, or other teams have to throw around so we have to be smart with the things we do as a team. If you look at the finishes we've had with me driving, and even with Mike Wallace at Daytona, we're competing against guys that have 20 times our budget and so many resources at their disposal. We'll see how things go at Iowa but we are all ready and looking for a good finish."

I also spoke with Gregg Mixon, General Manager of JGL Racing.

"We were starting from scratch trying to get everything together including right down to getting a building, a transporter, cars from Penske, 2 at a time, and trying to get all the Penske parts that we could. Even the cars were in pieces and we had to put them all together but we knew we were going to have great cars because these were carbon copies of the ones they won the championship with and we were already on the Dodge engine program. And I have to give all the credit for any success we've had, if you want to call it that, to the people we've hired. We have good people in place. With JJ as our driver and with good equipment there's no reason we can't be competitive. I'm very proud of the guys. They've done a great job and Talladega is, by far, our best finish. We've had 14th, 15th and 17th place finishes. too this year. but I'm looking forward to Iowa. It looks like a lot of the Cup guys won't be there so maybe it will be a little more of an even playing field with those guys not there. Maybe this is our weekend."

"I'm proud of the people we have in place. They know this business and they know their jobs. I have no dead weight. They all are working in the same direction. They all get along, which is very unusual. Everybody's got everybody's back. They never complain. It's all good and they are the reason we've run as well as we have. You would think we have all worked together for years, but that's not true. It's been since early December and some of them haven't been with us that long. The big teams can do this kind of stuff because they have multi people with multi money and all of that. But we're doing this as a small team and I can tell you I could quit today and tell everybody I'm proud of these guys. They really are doing a good job and we're not done. I am going to say, if nothing happens, if we don't get in a wreck and with JJ driving, we should have another top 10 in Iowa. That's just not me saying that. Everybody in the shop feels this way. That's a good feeling. It's a good feeling knowing we've got a chance like that."

And last, but certainly not least, I spoke with the very, very busy main man behind this team, James Whitener, who funds this team entirely. With little time to chat he went straight to the point. "We started this in December and at Daytona someone asked me what my goals are for this year. I told him I wanted to win. He laughed and said, "well what are your realistic goals"? I said I wanted to win. And I do. I don't need the money to live on so this is the best team for any company to sponsor. Everything they give us will go right into the team. We've got good equipment and good people and I want to go into 2015 with some wins. We can do it."

You know James, I believe you can do it too! If JGL Racing has accomplished all of this since December and have had some better finishes than some of the very well funded teams in the Nationwide Series, just think what sponsorship could truly do to improve their performance, not to mention the publicity that company would receive for wisely taking advantage of this opportunity! That seems it would be a win/win situation.

Thank God for underdogs. They keep this sport from becoming a little boring, as it has been, sometimes in the recent past with the same drivers up front week after week. To see a small team like this one accomplish everything they needed to do to make a 2 1/2 month deadline and to perform like this with what they have compared to the Gibbs, the Penskes and the Hendriks, etc. of this sport is truly worthy of attention in any NASCAR Nationwide news, in my opinion.

Catchfence prides itself in getting to know the people and the teams like this who are as responsible as the big guns, or even more so, for bringing public attention and affection to NASCAR. Keep an eye on this team. They are driven, pardon the pun. You just might find your self becoming a fan. I am.

Interested sponsors can contact James at GICJCW@aol.com or James@JGLRacing.com

FYI: Catchfence.com is proud to announce that JJ Yeley has agreed to provide race recaps this season. We look forward having him aboard.

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Xxxtreme Motorsport Set for 2014 Debut at Las Vegas Motor Speedway

Heading to Las Vegas Motor Speedway, Xxxtreme Motorsport is preparing for their 2014 NASCAR Sprint Cup Series debut with driver JJ Yeley.

Welcome aboard, Phoenix Warehouse: Joining Xxxtreme Motorsport for a multi-race deal throughout the 2014 season, Phoenix Warehouse of New Jersey and California is a first-time sponsor to NASCAR.

Phoenix Warehouse is a full-service logistics warehouse and distrubution company founded in 1976. Their clear objective has been and remains, "Provide comprehensive and superior logistic services to a myriad of industries."

Team owner John Cohen on welcoming Phoenix Warehouse to NASCAR: "We are happy to have Phoenix Warehouse of both New Jersey and California on our car this weekend at Las Vegas Motor Speedway. It's always great to bring new sponsors into NASCAR and see how our sport can grow their brand awareness." 

JJ Yeley on his debut with Xxxtreme Motorsport at LVMS: "I am very eager to make my debut in the No. 44 Phoenix Warehouse Xxxtreme Motorsport Chevrolet. Las Vegas Motor Speedway is where I started my career ten years ago, I am excited to get back out on track and back competing against other drivers while starting with a fresh team. I am looking to take my new team to a higher level and get some great finishes this season."

About Xxxtreme Motorsport

Xxxtreme Motorsport, owned by John Cohen, operates the No. 44 Chevrolet driven by J.J. Yeley in 2014. 

Xxxtreme Motorsport burst onto the scene in 2009 in the NASCAR Nationwide Series. The team made their move to the NASCAR Sprint Cup Series in 2012 and looks to 2014 as a new stage in their young organization. Cohen has indicated that the team will compete full-time beginning at Las Vegas Motor Speedway.

Visite Xxxtreme Motorsports on the team website and on Twitter

About 140 BUZZ

140 BUZZ, owned by NASCAR notable Mike Calinoff, is a dynamic social influence and public relations firm addressing the needs of clients through visibility tactics including social influence, SEO, public relations, branding, integrated and digital marketing.

The company's name is derived from the micro-blogging protocol of 140 characters and the "buzz" they create for clients. Visit 140 BUZZ on Facebook, Twitter, and its website.

 

Racing team moving headquarters to Dawsonville


Owner John Cohen stands next to the Xxxtreme Racing trailer in Ernie Elliott’s former racing shop. Cohen plans to operate his racing venture in the space, which he bought from Elliott last month

Dawsonville continues to be a hotbed for NASCAR activity with the recent announcement that J.J. Yeley's race team has decided to bring its operations to town.

"A new race team out of New York is coming down here," said Dawsonville Mayor James Grogan. "They've bought [Ernie Elliott's] facility and rented half of [Bill Elliott's] garage."

Xxxtreme Motorsport owner John Cohen said that it was Dawsonville's racing support and heritage that drew his racing team. The three X's stand for exceed, excel and excite.

"When I saw how big into racing Dawsonville was, I wanted to be here," he said. "I like the history of this town. If I can be part of the history of Dawsonville, it's something I want to do."

Cohen, a nightclub entrepreneur who owns the M2 Ultra Lounge in New York City, said that he had been eyeing the location for a while and spent some time talking with Ernie Elliott, the shop's former owner and racing engine builder.

"After we took over Ernie's engine shop, I figured we would bring the whole racing team down here," Cohen said.

Cohen sponsored vehicles under the Xxxtreme Motorsport banner for drivers Josh Wise and Chase Austin in the 2009 NASCAR Nationwide Series.

Currently, the shop has more than 10 employees, but Cohen said he wants to expand.

"The sky's the limit here," he said."I want to go from 10 to 40 to 500 employees. I've been told that when you win Daytona, you get a street -- when you win a championship, you get recognized here. I love that Dawsonville offers that."

Driving for Xxxtreme this season is Yeley in the No. 44 Chevy.

Yeley, who won the USAC Triple Crown in 2003, has two top-five finishes in the Sprint Cup series. He finished 10th in the 2013 Daytona 500 and 32nd in the point standings.

"We're going for a Sprint Cup championship this year," Cohen said. "J.J. said he's never won a Sprint Cup, and he wants one of those, so we're going for it."

This season marks a return for Yeley, who, in 2009 broke three vertebrae during a crash in a USAC race and was forced to take time off.

"If we get going good, we might get to sound the siren [at the Dawsonville Poolroom] downtown more than once, with two guys now from the area racing," Grogan said.

NASCAR legend Bill Elliott's son Chase made his Nationwide racing debut two weeks ago in Daytona. He's finished with two top-10 runs so far this season.

Grogan sees a bright future for having Xxxtreme Motorsports in Dawsonville.

"We, as the city, are proud to have John and his company here," he said. "We are expecting great things from them and expect to have a long and lasting relationship."

Yeley's first race with Xxxtreme Motorsport will be Sunday in the NASCAR Sprint Cup Series Kobalt 400 at the Las Vegas Motor Speedway.

Original Article from Dawsonville News

 

Xxxtreme Motorsport Unveils 2014 Plans

Mooresville, NC (February 13, 2014) - Xxxtreme Motorsport announced today renewed efforts to their Sprint Cup Series program and the 2014 NASCAR season.

JJ YeleyBeginning at Las Vegas Motor Speedway on March 9 the team will set out to compete full-time with J.J. Yeley as their new driver. Yeley finished 32nd in points last season and will embark on his 10th year of NSCS competition.

"We've switched from Ford to Chevrolet and we're going out to complete full races," team owner John Cohen said. "It's a new team effort we've never shown before as far as running the full season."

Yeley was an easy decision for Cohen to hire as the two have held a great friendship since Cohen arrived in NASCAR back in late 2012. Compiling one pole, eight top 10 and two top five finishes in his short career, Yeley will pilot the team's signature No. 44 Chevrolet.

"JJ and I have been friends since I came to NASCAR, we've always mentioned working together if we could. This opportunity came about when he mentioned he was available for this season and I knew that he was the driver to take our team to the next level. We've always said if we could do something together it would be pretty special," Cohen said. "JJ and I got together and we're going to try and do something special in 2014 and beyond."

Yeley shares Cohen's excitement for the new beginnings of Xxxtreme Motorsport, saying, "I am excited that we were able to work it out that we can work together. John has such a deep passion for NASCAR and wanting to be a successful part of it. The program he has in place for 2014 in impressive; the engine package, being self sufficient and still being a small team yet having the feel of a larger team. That for me is all very exciting."

Xxxtreme Motorsport debuted back in the fall of 2012 with David Reutimann at Phoenix. Scott Riggs drove for the company during the 2013 season.

Walter Giles will remain the team's Crew Chief while a sponsor will be announced before the Kobalt Tools 400 at Las Vegas Motor Speedway. 

About Xxxtreme Motorsport

Xxxtreme Motorsport, owned by John Cohen, operates the No. 44 Chevrolet driven by J.J. Yeley in 2014. 

Xxxtreme Motorsport burst onto the scene in 2009 in the NASCAR Nationwide Series. The team made their move to the NASCAR Sprint Cup Series in 2012 and looks to 2014 as a new stage in their young organization. Cohen has indicated that the team will compete full-time beginning at Las Vegas Motor Speedway.

Visite Xxxtreme Motorsports on the website.

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The company's name is derived from the micro-blogging protocol of 140 characters and the "buzz" they create for clients. Visit 140 BUZZ on Facebook, Twitter, and its website.

 
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