JJ Yeley News

Xxxtreme Motorsport Set for 2014 Debut at Las Vegas Motor Speedway

Heading to Las Vegas Motor Speedway, Xxxtreme Motorsport is preparing for their 2014 NASCAR Sprint Cup Series debut with driver JJ Yeley.

Welcome aboard, Phoenix Warehouse: Joining Xxxtreme Motorsport for a multi-race deal throughout the 2014 season, Phoenix Warehouse of New Jersey and California is a first-time sponsor to NASCAR.

Phoenix Warehouse is a full-service logistics warehouse and distrubution company founded in 1976. Their clear objective has been and remains, "Provide comprehensive and superior logistic services to a myriad of industries."

Team owner John Cohen on welcoming Phoenix Warehouse to NASCAR: "We are happy to have Phoenix Warehouse of both New Jersey and California on our car this weekend at Las Vegas Motor Speedway. It's always great to bring new sponsors into NASCAR and see how our sport can grow their brand awareness." 

JJ Yeley on his debut with Xxxtreme Motorsport at LVMS: "I am very eager to make my debut in the No. 44 Phoenix Warehouse Xxxtreme Motorsport Chevrolet. Las Vegas Motor Speedway is where I started my career ten years ago, I am excited to get back out on track and back competing against other drivers while starting with a fresh team. I am looking to take my new team to a higher level and get some great finishes this season."

About Xxxtreme Motorsport

Xxxtreme Motorsport, owned by John Cohen, operates the No. 44 Chevrolet driven by J.J. Yeley in 2014. 

Xxxtreme Motorsport burst onto the scene in 2009 in the NASCAR Nationwide Series. The team made their move to the NASCAR Sprint Cup Series in 2012 and looks to 2014 as a new stage in their young organization. Cohen has indicated that the team will compete full-time beginning at Las Vegas Motor Speedway.

Visite Xxxtreme Motorsports on the team website and on Twitter

About 140 BUZZ

140 BUZZ, owned by NASCAR notable Mike Calinoff, is a dynamic social influence and public relations firm addressing the needs of clients through visibility tactics including social influence, SEO, public relations, branding, integrated and digital marketing.

The company's name is derived from the micro-blogging protocol of 140 characters and the "buzz" they create for clients. Visit 140 BUZZ on Facebook, Twitter, and its website.


Racing team moving headquarters to Dawsonville

Owner John Cohen stands next to the Xxxtreme Racing trailer in Ernie Elliott’s former racing shop. Cohen plans to operate his racing venture in the space, which he bought from Elliott last month

Dawsonville continues to be a hotbed for NASCAR activity with the recent announcement that J.J. Yeley's race team has decided to bring its operations to town.

"A new race team out of New York is coming down here," said Dawsonville Mayor James Grogan. "They've bought [Ernie Elliott's] facility and rented half of [Bill Elliott's] garage."

Xxxtreme Motorsport owner John Cohen said that it was Dawsonville's racing support and heritage that drew his racing team. The three X's stand for exceed, excel and excite.

"When I saw how big into racing Dawsonville was, I wanted to be here," he said. "I like the history of this town. If I can be part of the history of Dawsonville, it's something I want to do."

Cohen, a nightclub entrepreneur who owns the M2 Ultra Lounge in New York City, said that he had been eyeing the location for a while and spent some time talking with Ernie Elliott, the shop's former owner and racing engine builder.

"After we took over Ernie's engine shop, I figured we would bring the whole racing team down here," Cohen said.

Cohen sponsored vehicles under the Xxxtreme Motorsport banner for drivers Josh Wise and Chase Austin in the 2009 NASCAR Nationwide Series.

Currently, the shop has more than 10 employees, but Cohen said he wants to expand.

"The sky's the limit here," he said."I want to go from 10 to 40 to 500 employees. I've been told that when you win Daytona, you get a street -- when you win a championship, you get recognized here. I love that Dawsonville offers that."

Driving for Xxxtreme this season is Yeley in the No. 44 Chevy.

Yeley, who won the USAC Triple Crown in 2003, has two top-five finishes in the Sprint Cup series. He finished 10th in the 2013 Daytona 500 and 32nd in the point standings.

"We're going for a Sprint Cup championship this year," Cohen said. "J.J. said he's never won a Sprint Cup, and he wants one of those, so we're going for it."

This season marks a return for Yeley, who, in 2009 broke three vertebrae during a crash in a USAC race and was forced to take time off.

"If we get going good, we might get to sound the siren [at the Dawsonville Poolroom] downtown more than once, with two guys now from the area racing," Grogan said.

NASCAR legend Bill Elliott's son Chase made his Nationwide racing debut two weeks ago in Daytona. He's finished with two top-10 runs so far this season.

Grogan sees a bright future for having Xxxtreme Motorsports in Dawsonville.

"We, as the city, are proud to have John and his company here," he said. "We are expecting great things from them and expect to have a long and lasting relationship."

Yeley's first race with Xxxtreme Motorsport will be Sunday in the NASCAR Sprint Cup Series Kobalt 400 at the Las Vegas Motor Speedway.

Original Article from Dawsonville News


Xxxtreme Motorsport Unveils 2014 Plans

Mooresville, NC (February 13, 2014) - Xxxtreme Motorsport announced today renewed efforts to their Sprint Cup Series program and the 2014 NASCAR season.

JJ YeleyBeginning at Las Vegas Motor Speedway on March 9 the team will set out to compete full-time with J.J. Yeley as their new driver. Yeley finished 32nd in points last season and will embark on his 10th year of NSCS competition.

"We've switched from Ford to Chevrolet and we're going out to complete full races," team owner John Cohen said. "It's a new team effort we've never shown before as far as running the full season."

Yeley was an easy decision for Cohen to hire as the two have held a great friendship since Cohen arrived in NASCAR back in late 2012. Compiling one pole, eight top 10 and two top five finishes in his short career, Yeley will pilot the team's signature No. 44 Chevrolet.

"JJ and I have been friends since I came to NASCAR, we've always mentioned working together if we could. This opportunity came about when he mentioned he was available for this season and I knew that he was the driver to take our team to the next level. We've always said if we could do something together it would be pretty special," Cohen said. "JJ and I got together and we're going to try and do something special in 2014 and beyond."

Yeley shares Cohen's excitement for the new beginnings of Xxxtreme Motorsport, saying, "I am excited that we were able to work it out that we can work together. John has such a deep passion for NASCAR and wanting to be a successful part of it. The program he has in place for 2014 in impressive; the engine package, being self sufficient and still being a small team yet having the feel of a larger team. That for me is all very exciting."

Xxxtreme Motorsport debuted back in the fall of 2012 with David Reutimann at Phoenix. Scott Riggs drove for the company during the 2013 season.

Walter Giles will remain the team's Crew Chief while a sponsor will be announced before the Kobalt Tools 400 at Las Vegas Motor Speedway. 

About Xxxtreme Motorsport

Xxxtreme Motorsport, owned by John Cohen, operates the No. 44 Chevrolet driven by J.J. Yeley in 2014. 

Xxxtreme Motorsport burst onto the scene in 2009 in the NASCAR Nationwide Series. The team made their move to the NASCAR Sprint Cup Series in 2012 and looks to 2014 as a new stage in their young organization. Cohen has indicated that the team will compete full-time beginning at Las Vegas Motor Speedway.

Visite Xxxtreme Motorsports on the website.

About 140 BUZZ

140 BUZZ, owned by NASCAR notable Mike Calinoff, is a dynamic social influence and public relations firm addressing the needs of clients through visibility tactics including social influence, SEO, public relations, branding, integrated and digital marketing.

The company's name is derived from the micro-blogging protocol of 140 characters and the "buzz" they create for clients. Visit 140 BUZZ on Facebook, Twitter, and its website.


JJ Yeley reflects on brief IndyCar career at Talladega

TALLADEGA, Ala. -- JJ Yeley has competed in the NASCAR Sprint Cup Series since 2004 but many have forgotten that he earned his first bit of mainstream attention in 1998, competing in open-wheel cars in the Indy Racing League.

At the time, Yeley was a young 20-something out of the USAC Sprint Car ranks and had little experience on asphalt. He explained that he was both unprepared for Indy cars and never felt as though the discipline was a good fit for his career.

With that said, Yeley acknowledges that the spotlight did give him the exposure that no other form of racing could at the time and that it helped him eventually find his way over to NASCAR.

"When I first got the opportunity to go run the IRL, that was when they were really pushing to get back to grassroots and trying to get open-wheel short track Americans back to the sport," Yeley told SB Nation on Friday evening. "If it wouldn't have been for that push, I wouldn't have been able to get the opportunity.

"I didn't have much sponsorship -- I didn't even have that much pavement experience before I got the call and the chance to run the IRL. I think the Indianapolis 500 might have been my fifth or sixth time ever on pavement."

Yeley won the 1997 edition of Indiana Sprint Week and was the USAC Sprint Car Rookie of the Year in that same season. Despite his obvious talent, Yeley says the IRL car drove unlike anything he had ever competed in. He had just one top-10 in eight starts with an average finish of 19.8.

"It was a great learning experience," Yeley said. "But those cars -- turning them was unlike anything I've ever dealt with coming from midgets and sprint cars. And it really wasn't my kind of fit, I guess.  But it was the first opportunity that came along because I got to run the Indianapolis 500.

"I got to run 10 or 11 races for some smaller budgeted teams but it wasn't a lot of fun."

Yeley drove for the underfunded Sinden and Byrd-McCormack Racing organizations and said that the cars were often difficult to drive. He said that Tony Stewart once advised him to not demand more from the car than it will give, because it would only end in disaster.

"And that was completely different than how you learn to drive a Midget or Sprint Car," Yeley said. "There, you can kind of take control and find a new line to make it work. But in an Indy car you're only going to bust your butt. And I learned the hard way too."

Yeley says he hasn't received any offers from an IndyCar Series team since reunification and added that he doesn't keep up with the sport like he used to. He wishes the sport the best of luck but he's moved on from that stage of his career, despite so many former open-wheelers starting to go back.

"I know that they are not as mainstream as they use to be," Yeley said. "The drivers have changed and the cars have changed. It's a different kind of IRL than it used to be. Obviously, I'm still a huge racing fan and I watch some of the races -- I just don't keep up with it the way that I did before."

Original Article on SBNation.com

Full Story  | Posted in Sprint Cup

Why Not Us? Small Teams Look to Replicate Front Row’s Success

By Matt Weaver (TALLADEGA, AL) – David Ragan's Sprint Cup Series victory at Talladega in the April race for Front Row Motorsports has other underfunded teams wondering, "why not us?"

Front Row Motorsports began in 2004 when Yum! Foods franchisee Bob Jenkins started a race team. It would not score its first victory until earlier this season when Ragan and David Gilliland led a one-two team effort in a frantic green-white-checkered finish that ran into the early twilight hours.

J.J. YeleyThe nature of restrictor plate racing with the draft has allowed teams that ordinarily do not run up front to steal a victory — and Ragan was the first to score the Talladega upset with the new sixth-generation car.

"We feel like we are at more of a level playing field when the draft is in play and everyone is in the same pack," Ragan said. "We put more emphasis on the short tracks and road courses where we can be more competitive as a team.

"The tracks we struggle at are the 1.5 mile tracks were it takes a lot of resources to figure out your aero platform and how you are riding on your bump stops and research and design to kind of trick the system… and that is somewhere we fall short at."

A similar situation applies to Tommy Baldwin Racing where drivers Dave Blaney and J.J. Yeley have experienced their most success this season at Daytona and Talladega. Blaney has a 28.3 average finish this season but has scored finishes of 17th, 16th, and 31st on the ultra-high banks.

The results have been even better for Yeley as he has scored finishes of 10th, 31st and 13th this season between the two tracks.

Blaney says Tommy Baldwin doesn't place an increased financial importance on Daytona and Talladega but that they style of racing does naturally provide an opportunity for he and his teammate to score a victory four times each season.

"These restrictor plate races definitely even things up," Blaney said. "There is no doubt that this is really our best chance to compete for a win. We've come close with Tommy's car a couple of times, run up front and scored some top-10s… but the challenge here is getting to the end and seeing what happens."

His teammate concurs.

"I think we've proven that we have a good speedway program," Yeley said. "And having (Earnhardt Childress Engines) is the biggest key to that… We're able to massage on our speedway cars. I think we've proven in the spring race that we can stay in the lead back and put ourselves in a position to at least earn the opportunity."

Like Front Row Motorsports, which has earned additional sponsorship and funding as a result of their Talladega victory, Tommy Baldwin Racing has a lot to gain in potentially winning a race too.

"They showed that anything can happen," Yeley concluded. "I really think we have a better program than they do but when you go speedway racing, it takes a certain kind of circumstance… It would be huge for me to get my first win, Tommy Baldwin Racing's first win — I think we've been close.

"It would be epic for our team, our sponsors and those that we're trying to get on board while also solidifying our place in the NASCAR world that we can be competitive."

Original Article from PopularSpeed.com


JJ Yeley and United Mining Equipment Go Pink for Breast Cancer Awareness at Charlotte

Mooresville, NC (October 8, 2013) - Thinking pink in honor of breast cancer awareness, the No. 36 United Mining Chevrolet has turned a beautiful shade of pink in support of breast cancer awareness month.

Teaming up with the Susan G Komen, Tommy Baldwin Racing is proud to be sporting a paint scheme this weekend as we race under the lights at Charlotte Motor Speedway.  

Since 1982, Komen has played a critical role in every major advance in the fight against breast cancer - transforming how the world talks about and treats this disease and helping to turn millions of breast cancer patients into breast cancer survivors. To date, Komen is the largest funder of breast cancer research, next to the federal government.  

"We are so honored to have NASCAR Driver JJ Yeley sporting a pink paint scheme on his car this weekend, and are grateful to Tommy Baldwin Racing and UME for their support of this initiative, said Susan G. Komen Director of Corporate Relations, Carrie Glasscock. "JJ's involvement with Komen is his way of honoring the women in his life and also helps raise awareness amongst both male and female NASCAR fans, on and off the track. We encourage all NASCAR fans to visit komen.org and to connect with us on Facebook and Twitter to stay informed about breast cancer."      

Driver JJ Yeley commented, "I am excited to get behind the wheel of my No. 36 United Mining/Susan G Komen Chevrolet this weekend. We have a pretty cool paint scheme, and couldn't have teamed up with a better organization than Susan G. Komen to help raise awareness about breast cancer. This weekends race I will be supporting not only my mother-in-law Karen, who is a survivor, but my daughter Faith, who I hope one day will live in a world without cancer. I am looking forward to getting out on the track and continuing the push to finish out the rest of the season strong for everyone at Tommy Baldwin Racing."   

"All the employees of UME are pleased to join Tommy Baldwin Racing, JJ Yeley, Kristen Yeley, and the Susan G. Komen Foundation in helping this cause, which hits close to home for many of us," UME Owner Don Sims commented.

After participating in last weekends Race for a Cure in Charlotte, Kristen Yeley will be continuing her support for Komen by sporting an identical paint scheme on her bandolero in Thursday evenings Better Half Dash. Make sure to come out to Charlotte Motor Speedway this weekend and cheer on the wives of NASCAR as they compete against each other, following qualifying.


United Mining Equipment "Digs" Tommy Baldwin Racing - Adds Two Races to Schedule

nited Mining Equipment #36Mooresville, NC (August 27, 2013) - United Mining Equipment has added two additional races to their schedule aboard the No. 36 Chevrolet with Tommy Baldwin Racing and driver JJ Yeley.

The first added race is this coming weekend at Atlanta Motor Speedway's Advocare 500. The second race will be the upcoming Bank of America 500 at Charlotte Motor Speedway.

"We are glad to have UME back on the car again this weekend, and joining us for two additional races this year," said team owner Tommy Baldwin. "We have a great relationship with UME and hope to continue growing with their company and furthering their involvement in the NASCAR industry."

New to the sport of NASCAR, UME joined TBR to promote their twenty year involvement in the mining industry along with their sister company PITTLite.


New Hampshire Motor Speedway Pre-Race News and Notes

Event/Date: Camping World RV Sales 301, July 14, 2013 

Track: New Hampshire Motor Speedway

Track Length: 1.058 miles

Race Distance: 318.458 miles (301 laps)

Tune in: NASCAR on TNT at 1:00 p.m. (EDT)

Mooresville, NC (July 10, 2013) - Tommy Baldwin Racing is heading to the granite state of New Hampshire for the Camping World RV Sales 301. Driver JJ Yeley will be piloting the No. 36 United Mining Equipment (UME) Chevrolet while Dave Blaney climbs behind the wheel of the No. 7 Chevrolet with SANY America onboard as an associate sponsor.

Located in Loudon, NH, New Hampshire Motor Speedway (NHMS) is known by the nickname, "The Magic Mile." There are four very flat turns on this 1.058-mile oval speedway.  

Blaney on racing at NHMS: "We're leaving early to test at Thompson and I'm really looking forward to shaking down not only my car but the No. 8 Nationwide car for Ryan Preece. From Wednesday and Thursday's test, we'll head to Loudon and prepare for the Camping World RV Sales 301."

Yeley on racing at NHMS: "We had a great run this past weekend in Daytona. I am looking forward to getting back behind the wheel of my No. 36 UME Chevy and getting another good finish for our team." 

Blaney by the numbers: Blaney has 25 starts at NHMS with an average finish of 29.3.

Yeley by the numbers: With only 11 starts at New Hampshire Motor Speedway, JJ Yeley has three top 10 finishes, the highest being third in 2008


Kentucky Speedway Pre-race News and Notes

Event/Date: Quaker State 400 presented by Advance Auto Parts (June 29, 2013)

Track: Kentucky Speedway (KY)

Track Length: 1.5 miles

Race Distance: 400 miles (267 laps)

Tune in: NASCAR on TNT at 7:30 p.m. (ET)

Mooresville, NC (June 27, 2013) - Almost halfway through the 2013 NASCAR Sprint Cup season, Tommy Baldwin Racing makes their way to Kentucky Speedway for the Quaker State 400 on Saturday night to race under the lights.

SANY America continues onward: Experiencing their first season as a NASCAR sponsor, SANY America continues their sponsorship of Dave Blaney’s No. 7 Chevrolet this weekend at Kentucky Speedway.

Blaney on Kentucky: “I am looking forward to getting behind the wheel of my No. 7 Chevrolet this weekend. This track is still very new to the Sprint Cup series and that really levels the playing field in terms of experience. We’re ready to go for Saturday night.”

Welcome back, UME: This weekend United Mining Equipment is back on board the No. 36 Chevrolet with JJ Yeley. UME has been developing, repairing and supplying long wall equipment for 20 years. Together with their sister company PittLite they now offer low cost, leading technology cap lamps throughout the mining industry.

Yeley on Kentucky: “Coming off of a good run at Michigan, I am excited to get back in the No. 36 United Mining Equipment Chevy with my team. Our guys have been working hard to get the car ready for this weekend, and we have a lot to prove.”

Blaney and Yeley by the Numbers: Since the Cup Series started racing at Kentucky in 2011, Blaney has two starts at the speedway, while Yeley has one.


Sonoma Raceway Pre-Race News and Notes

Event/Date: Toyota/Save-Mart 350  (June 23, 2013) 

Track: Sonoma Raceway (CA)

Track Length: 1.99 miles

Race Distance: 224 miles (110 laps)

Tune in: NASCAR on TNT at 3:00 p.m. (ET)

Mooresville, NC (June 20, 2013) - As the NASCAR Sprint Cup Series heads to California preparing for road course racing at Sonoma, Tommy Baldwin Racing is welcoming Justin Marks and Victor Gonzalez Jr. for this weekends' race. 

In addition, JJ Yeley will be piloting the No. 37 Chevy this weekend. After a last minute decision, Tommy Baldwin decided to add a third car for Sonoma. 

Sonoma is a challenging track that includes 12 turns with a total of 160 feet of elevation change. With 110 laps of continual turns, Tommy Baldwin Racing will have their hands full as they battle during the first road course race of the 2013 NASCAR season.

Gonzalez Jr. on making history at Sonoma: "I am proud that I will break new ground for NASCAR and help to introduce new Hispanic fans in the Caribbean to this great sport," Gonzlez, Jr. said. "I am especially happy to make my Sprint Cup debut in California, a state with such a large and diverse Hispanic population.

The race at Sonoma is going to be a big day for my fans in the Caribbean, and for Hispanic racing fans everywhere. Along with the great team at Tommy Baldwin Racing, I am ready to show the world what I can do at the highest level."

Marks on his Cup debut at Sonoma: "It's really the culmination of a dream to be able to compete in the NASCAR Sprint Cup Series," said Marks. "It's fitting that it's going to happen at Sonoma Raceway, where I kind of grew up racing and cut my teeth. I know Tommy and all the guys at TBR are going to bring a well-prepared GoPro Chevrolet to the track, so it's just going to be a matter of getting to know the Gen-6 car and getting reacquainted with the racetrack. My goal for the weekend is to run a clean, competitive race and keep that No. 7 car up in the points."

Yeley on Sonoma: "Heading out to Sonoma this weekend was a last minute decision for our team. Sonoma is one of the tracks that I really enjoy racing at, and I am happy to be given the opportunity to get behind the wheel of the No. 37 TBR Chevy and race with both Victor and Justin."

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