DLP®HDTV is teaming up with 20th Century Fox to support the upcoming action thriller, “Mirrors,” in a promotional partnership for the Sunoco Red Cross Pennsylvania 500 NASCAR Sprint Cup Series race Aug. 3 at Pocono Raceway in Long Pond, Pa.
“Mirrors,” starring Kiefer Sutherland, Paula Patton and Amy Smart and directed by Alexandre Aja, will be featured on J.J. Yeley’s No. 96 DLP HDTV Toyota Camry during the race, while Sutherland will serve as grand marshal of the event and will give the “Gentlemen, Start Your Engines” command. Since DLP Technology uses millions of microscopic mirrors to produce stunning pictures on the best HDTVs, the connection with this new movie and the DLP HDTV Toyota Camry is particularly well-suited.
In “Mirrors,” which opens in theatres everywhere Aug. 15, Sutherland portrays a troubled ex-cop who must save his family from an unspeakable evil that is using mirrors as a gateway into their home. The movie will be shown nationwide in a digital format at select theatres on DLP Cinema® projectors. DLP leads the cinema movement from film to digital movie theatres powered by DLP Cinema Technology with over 6,700 screens in more than 40 countries.
In addition to “Mirrors,” Sutherland has starred in “The Lost Boys,” “A Few Good Men,” “Stand By Me,” “Young Guns” and “A Time To Kill.” In addition to his incredible movie career, which includes more than 50 films, Sutherland stars as Jack Bauer in the popular FOX show, “24.” He won an Emmy for “Outstanding Lead Actor in a Drama Series” in 2006 for his work on the show.
Yeley has competed in four Sprint Cup Series events at Pocono and finished 11th in 2006.
“This will be a pretty cool weekend for everyone at DLP and Hall of Fame Racing,” Yeley said. “It’s exciting to have ‘Mirrors’ on the DLP Toyota and we’re going to show Kiefer a good time. I’m a big fan of his work and I’m looking forward to meeting him and seeing the movie.”
Brandon Igdalsky, President of Pocono Raceway, said he is looking forward to hosting Sutherland at beautiful and scenic Pocono Raceway.
“We are very proud to have Kiefer Sutherland as a guest of Pocono Raceway for the Sunoco Red Cross Pennsylvania 500,” Igdalsky said. “He is a terrific actor and we look forward to seeing ‘Mirrors’ when it comes out in theatres on Aug. 15.”
The Sunoco Red Cross Pennsylvania 500 begins at 2 p.m. (EDT) with live, high-definition coverage provided by ESPN beginning with its pre-race show at 1 p.m. The race will also be broadcast live on SIRIUS Satellite Radio Channel 128.
Tickets are still available for the Sunoco Red Cross Pennsylvania 500 online at www.poconoraceway.com or by phone at 1-800-RACEWAY. Use Promocode: REDCROSS and 10 percent of your ticket price will be donated back to the American Red Cross, in addition, you will receive a FREE pre-race pit/paddock pass and souvenir program with collectible die-cast car (while supplies last).
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