READING, Pa., January 5, 2009 – ODYSSEY® Extreme Racing™ batteries by EnerSys® today announced
its sponsorship of Triple Crown Racing’s (TCR) J.J. Yeley and the No. 1 TCR Midget for the 23rd Annual Chili Bowl Midget Nationals. The event will take place at Quick Trip Center’s Tulsa Expo Raceway in Tulsa, Okla. from January 12-17, 2009.
ODYSSEY® Extreme Racing™ batteries’ sponsorship includes a full decal package with ODYSSEY® Extreme Racing™ logos detailed on both sides of the No. 1 Midget’s hood. The logo will also appear on Yeley’s racing helmet and uniform, and on crew shirts. Additionally, the logo will appear on racing memorabilia including driver cards, 2008 1-1/8 DieCast Midget Replicas and t-shirts.
“We’re pleased to be a sponsor of J.J. Yeley’s No. 1 TCR Midget for the 2009 Chili Bowl Midget Nationals,” said Dave McMullen, director of marketing for EnerSys. “This is another great opportunity for ODYSSEY® to reach out to racing enthusiasts, and gain credibility for its Extreme Racing™ products.”
As part of the sponsorship, ODYSSEY® Extreme Racing™ batteries will show two, 30-second commercial spots during the airing of the event on SPEED Channel.
For more information about ODYSSEY® Extreme Racing™ batteries and its sponsorship of J.J Yeley, visit www.odysseybattery.com.
ADDITIONAL INFORMATION
The 23rd Annual Chili Bowl Nationals – the largest indoor race of the year – will be held at Quick Trip Center’s Tulsa Expo Raceway in Tulsa, Okla. from January 12-17, 2009. The event includes three days of preliminary races leading up to grand finale on Saturday, Jan. 17 for the “Race of Champions.” Both races will be televised on SPEED channel. For more information, visit J.J. Yeley’s official Web site at www.jjyeley.com, or www.chilibowl.com.
ABOUT ENERSYS
EnerSys, the world leader in stored energy solutions for industrial applications, manufactures, distributes and services reserve power, motive power and starting, lighting and ignition (SLI) batteries, chargers, power equipment, and battery accessories to customers worldwide. SLI batteries are used for trucks and buses, passenger cars, boats, personal watercraft, ATVs, motorcycles and garden tractors. The company also provides aftermarket and customer support services to its customers from more than 100 countries through its sales and manufacturing locations around the world. For more information about EnerSys and its ODYSSEY Batteries, visit www.enersys.com or www.ODYSSEYbattery.com.